Right as Red?

Right as red?  What the heck does that mean?  Well, um…we’re only as right as we are red.  Or, better put, we’re only as red as we are right.  Make sense?  No?  Well, let’s see…

This is a blog dedicated to conservatism.  Not Republicanism, per se, but conservatism.  In light of the Republican Party’s current foray into the wilderness period, I feel that it has become necessary for bloggers, activists, and other politicos to begin to try to shift the party back to it’s conservative roots.  Don’t believe that the electoral defeats of the Republican Party are directly tied to the abandonment of conservative principles?  I’ll refrain from trying to convince you and simply accept that this blog is probably not for you.

On this blog, the news and opinion of the day will be analyzed from two perspectives: policy and message.  These should be the new focus of anyone seriously concerned with the future of conservatism in America.  We must first make sure that the policies that we are proposing are in line with our ideology, and then craft a message around those policies that clearly articulates those policies and the benefits inherent therein to the American people.

It is my belief that the American people, excepting those that are on the government dole (an increasingly large number of people, unfortunately), inherently understand the benefits of small government and strong moral values.  The Republican Party, and conservatives generally, just do a terrible job of explaining to the people how specific policies will benefit them.  On the other hand, the left does a spectacular job of appealing to the emotions of the electorate.  As Morton Blackwell said:

Logic leads to conclusions, but emotion leads to action.

Therefore, our message must be one that, while never betraying the conservative principles behind our policies, appeals to the electorate.

So there you have it.  As I said previously, we’re only as right as we are red…or vice versa.  Or something like that.  What’s in a name, anyway?


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